POWER OF SOCIAL MEDIA – ARE YOU HARNESSING IT OR WASTING TIME?

Twitter is a great tool at our disposal. But sometimes it just seems like it’s a canvass given to angry Indians and all of them are scribbling their rants on it, with absolutely no coherence. Once every couple of days, the likes of Sanjay Jha and Dijvijay Singh (with a host of paid media people or left so-called intellectuals) tweet something which sets a new #trend as the angry Indians scourge to post witty tweets.

Just step back for a minute and re-read the earlier paragraph. This chaotic way of tweeting for one-up man-ship is not leading us anywhere when we really need to preserve our anger and trend things that matter.  Niti Central and Media Crooks to name a few do not generally get outraged by the “tunchmaal”. They stay calm and keep their focus on exposing national issues. We must stay focused too. When the provocation will stop provoking us, the strategy of the goons will stop working.

Why Twitter contributed to Arab Spring, was because people there were not bothered about proving themselves. When they “followed” someone they really emulated, they did as was directed. Coordination of activism and viral spread of injustices is what needs to be undertaken as priority. 

Example of few strategies:

·        1. Divide and Rule: Adopt tweets to divide those who have been dividing us from the last 65 years. Make it a trend. It will catch their eye and they will start internal bickering. E.g. This tweet to Digvijaya:

·         2. Promote Activism on ground: Whenever, wherever any event, activity is happening which aims to unite the people, even if not directly for a political issue, should be promoted by retweets. It spreads the word and gives chance to communicate issues at such gatherings. E.g. #JadibootiSaptah initiative of Baba Ramdev:

Thought of sharing what I am still learning